Google Vehicle Listing Ads
feeds.

VIN-level inventory in Google Search and Shopping.

Vehicle Listing Ads put individual cars in front of shoppers searching for them, with photo, price and dealer location pulled straight from your inventory feed. The feed is the campaign: if a vehicle isn't in it, or its record is rejected, it can't be advertised.

The feed lives in Google Merchant Center and powers the campaign in Google Ads. Every record ties a physical car to a dealership: vehicle_fulfillment says how the shopper gets it, and a store code can pin the record to a specific location.

Field reference

What the feed needs

Generated from the Ducted Google Vehicle Listing Ads template, the same field rules your mapping is validated against.

41 fields: 13 required, 3 recommended, 25 optional.

Field	Level	Accepted values / example
id	required	VIN123456 or stock number
condition	required	New · Used
brand	required	Toyota
model	required	Camry
price	required	25000.00 USD
image_link	required	https://example.com/image.jpg
VIN	required	1HGBH41JXMN109186
mileage	required	43000 KM
color	required	White
google_product_category	required	916 · 920 · 3018 · 4243
vehicle_fulfillment	required	in_store · online
year	required	2022
link	required	https://dealer.com/vehicles/camry-2022
title	recommended	2022 Toyota Camry SE
vehicle_msrp	recommended	28000.00 USD
vehicle_all_in_price	recommended	27500.00 USD

Also supported (25 optional): store_code, link_template, availability, description, trim, body_style, engine, certified_pre-owned, additional_image_link, mobile_link, vehicle_option, vehicle_price_type, fuel_consumption, co2_emissions, electric_range, energy_consumption, date_first_registered, product_type, custom_label_0, custom_label_1, custom_label_2, custom_label_3, custom_label_4, ads_redirect, vehicle_mandatory_inspection_included

Common rejections

Where VLA feeds get rejected

Missing or malformed VIN

Every record needs one. A wrong-length VIN, or a stock number where the VIN should be, takes the record out of the campaign.

Condition outside the accepted list

"New" and "Used" are the accepted values. "Pre-owned", "CPO" or a trim name in the condition column all reject.

Price without a currency

The format is an amount plus the ISO code, like 25000.00 USD. A bare number or a currency symbol fails the format check.

Image link that is not a URL

A relative path or an empty value where image_link should be costs the record its listing.

Validate your VLA feed free →

How Ducted builds it

From source to a live feed URL

Connect the source. HomeNet, DealerOn, DealerMasters, All Auto Network, a file, a feed URL or a REST API. No source at all? Website Indexing builds one from the dealer site.
AutoMap the fields. Every source column is scored against the vehicle template and the best match is pre-filled. You confirm or tweak.
Transform what needs it. Casing, currency and number formats, conditional values, fallbacks for fields the source sometimes leaves empty.
Validate before you send. The health check names the field, counts the affected records and shows example rows from your own data.
Serve a permanent URL. The platform fetches your feed on a schedule; feed pull tracking shows when it last did.

Other channels

The rest of the automotive stack

One mapped catalog serves every channel; each page covers what that platform's feed needs.

Automotive feeds Meta Automotive TikTok Automotive Microsoft Automotive

VIN-level inventory, campaign-ready.

Check your current vehicle feed against the VLA rules free, or connect a source and map it.

Validate your VLA feed free Create free account