Microsoft Automotive Ads
feeds.

Dealer inventory in Bing.

A smaller channel than Google or Meta, and a cheap one to add: a dealer already producing a Google VLA feed can serve Microsoft from the same mapped catalog with a second output. Same source, same mapping work, one more place the inventory shows up.

The Microsoft feed has its own shape: records are routed to a campaign and ad group from inside the feed itself, which is why target_campaign and target_ad_group sit in the required list below.

Field reference

What the feed needs

Generated from the Ducted Microsoft Automotive Listing template, the same field rules your mapping is validated against.

55 fields: 9 required, 12 recommended, 34 optional.

Field	Level	Accepted values / example
country	required
final_url	required
image_urls	required
make	required
model	required
price	recommended	25000.00 USD
target_ad_group	required
title	required
target_campaign	required
vehicle_id	required
vehicle_type	recommended	car_truck · boat · commercial_trailer · commercial_truck · commercial_van · motorcycle · powersports · rv_camper
body_style	recommended
exterior_color	recommended
fuel_type	recommended
year	recommended	2020
condition	recommended
dealer_name	recommended
description	recommended
mileage_unit	recommended	mi · km
mileage_value	recommended	1200
vin	recommended

Also supported (34 optional): city, co2_emission, co2_emission_unit, drivetrain, engine, interior_color, state, trim, address, availability, callout, contextual_keywords, custom_parameters, daily_payment, dealer_discount, down_payment, due_at_signing, email, final_mobile_url, fuel_efficiency_average, fuel_efficiency_city, fuel_efficiency_highway, fuel_efficiency_unit, latitude, longitude, monthly_payment, payment_term, payment_type, phone_number, sale_price, state_of_vehicle, tracking_template, video_url, zip_code

Common rejections

Where Microsoft vehicle feeds get rejected

Missing campaign routing

target_campaign and target_ad_group are required in every record. Feeds built for other channels rarely carry them, so they are the first thing to map.

Missing image URLs

image_urls is required. An empty value, or a path that is not a URL, takes the record out.

Missing country

Every record states the market it serves. A feed without the country column fails at the first record.

Validate your vehicle feed free →

How Ducted builds it

From source to a live feed URL

Connect the source. HomeNet, DealerOn, DealerMasters, All Auto Network, a file, a feed URL or a REST API. No source at all? Website Indexing builds one from the dealer site.
AutoMap the fields. Every source column is scored against the vehicle template and the best match is pre-filled. You confirm or tweak.
Transform what needs it. Casing, currency and number formats, conditional values, fallbacks for fields the source sometimes leaves empty.
Validate before you send. The health check names the field, counts the affected records and shows example rows from your own data.
Serve a permanent URL. The platform fetches your feed on a schedule; feed pull tracking shows when it last did.

Other channels

The rest of the automotive stack

One mapped catalog serves every channel; each page covers what that platform's feed needs.

Automotive feeds Google VLA Meta Automotive TikTok Automotive

One more channel from the catalog you already mapped.

Add a Microsoft output to an existing vehicle project, or start free and map your first.

Create free account Validate a feed free