Filters and Rules
Feeds & Mapping · Updated 12 Jul 2026
Filters let you control which records appear in your feed. Any record that doesn't pass your filters is excluded from the output.
Adding a filter
In the Feed Editor, go to the Filters tab. Click + Add filter. Choose:
- Column - the source column to evaluate
- Operator - the condition to apply
- Value - what to compare against
Operators
- equals / not equals - exact string or number match
- contains / does not contain - substring match (case-insensitive)
- starts with / ends with - prefix or suffix match
- is empty / is not empty - checks whether the value is blank
- greater than / less than - numeric comparison (useful for price-based filters)
- matches regex / does not match regex - advanced pattern matching
Filter groups (AND / OR logic)
Filters are organised into groups. Within a group, all rules must pass (AND). Between groups, any one group passing is enough (OR).
Example - show items that are Nike size 10 OR Adidas size 10:
Group 1: brand = Nike AND size = 10
Group 2: brand = Adidas AND size = 10
Practical examples
- Hide out-of-stock items:
availability does not equal out_of_stock - Show only items above £10:
price greater than 10 - Exclude refurbished items:
condition not equals refurbished - Only items with images:
image is not empty