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Feed Health & Alerts

Transforms & Logic · Updated 12 Jul 2026

Feed Health continuously scores a finished feed against the target platform's requirements and surfaces problems in plain language - before the ad platform does.

A Feed Health report listing issues and recommendations

What it checks

  • Missing required fields - required template columns that are empty on some records
  • Invalid values - values outside a field's accepted list or format
  • Broken URLs - link and image URLs that don't resolve
  • Duplicates - repeated IDs or records

The health badge

Every feed shows a health badge summarising its state - issue and recommendation counts - so you can tell at a glance which feeds are clean and which need attention. Open the report for per-issue detail.

Recommendations

Each issue comes with a specific next step - which field is affected, how many records, and what to change - so fixing it is a direct action, not a guessing game.

Alerts

Optional email alerts warn you the moment a live feed starts drifting - for example when a source change empties a required field - so quality problems don't sit unnoticed between manual checks.

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